Fleet vehicle signs tell viewers a lot about a business. The right signage prompts more phone calls, more Web hits and visits, and more sales opportunities. In a single year, one vehicle’s signage will have more than 1 million impressions. This is by far – at a cost-per-thousand, less than newspaper ads, stationary billboards, and other forms of promotion.

Studies show viewers have a short 1.5 seconds to see and read the message on the side of a moving vehicle.

In city traffic, drivers have more time to take in a phone number or a long Web address. At higher speeds, larger images and simpler messages are more effective We recommends keeping company messages short and graphics consistent. Consistency between your business collateral and website is an absolute must.