A necessary piece of a small business marketing strategy.

The biggest search engine behind Google is YouTube — which Google owns. Online videos are streamed hundreds of millions of times every day around the world. Video improves sales because visitors stay on your site longer. Watching one Video can take on a life of its own as it is shared around the internet.

A misconception among small business owners is that they can’t afford video. A video can have a substantially longer shelf-life and impact on business. It is often more budget-conscious than other standard marketing options.

One important item to take into consideration when asking yourself if you should have a video created for your business. The Impact of Mobile — Just like you, people are constantly watching videos on their phones. It is a device that people carry with them at all times. Mobile access has also become a greater factor in Google’s search algorithms. Video is perfectly designed for the mobile audience.

What are you waiting for?